Meet The Team
Nigel Parbhu
Principal Consultant
I started APEX Consumer Strategy after 10+ years of experience with Unilever, leading teams across a multitude of FMCG categories in both developed & developing markets.
My expertise spans multiple years in North America, 5+ years in China leading Revenue Growth Management & North Asia Strategy, as well as delivering Commercial Strategy capabilities in large global markets such as Mexico, Brazil, The Philippines and Indonesia, amongst others.
The mission of APEX Consumer Strategy is to bring Tier 1, Enterprise-Level expertise to Small-Medium Sized FMCG firms, delivering consulting services that are actionable, high-touch, and accessible.
I’m known for my high-energy & collaborative approach, having led and worked with diverse, cross-functional teams across geographies.
I look forward to getting in touch.
Why Choose Us
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Enterprise-Level Expertise, Agile Implementation
Tier 1 FMCG methodologies adapted for Small-Medium Business dynamics.
Deep category knowledge meets pragmatic execution that works within your organizational capabilities and resources.
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Focused, High-Impact Consulting Approach
Principal-level attention without the overhead of large consulting firms.
I limit client numbers to ensure dedicated strategic partnership and hands-on execution throughout projects or fractional engagements. -
APAC-First FMCG Strategy
Cross-regional experience across Asia-Pacific's most dynamic consumer markets.
I understand the unique challenges of growing brands across diverse markets in Asia-Pacific balancing the Triple Win across Shopper, Retailer and Brand.
Contact us
Interested in learning more? Get In Touch for a complementary Discovery Call & Brainstorm.