Meet The Team
Nigel Parbhu
Principal Consultant
I started APEX Consumer Strategy after 10+ years of experience with Unilever, leading teams across a multitude of FMCG categories in both developed & developing markets.
My expertise spans multiple years in North America, 5+ years in China leading Revenue Growth Management & North Asia Strategy, as well as delivering Commercial Strategy capabilities in large global markets such as Mexico, Brazil, The Philippines and Indonesia, amongst others.
The mission of APEX Consumer Strategy is to bring Tier 1, Enterprise-Level expertise to Medium-Enterprise-Level FMCG firms, delivering consulting services that are actionable, high-touch, and at accessible fees.
I’m known for my high-energy & collaborative approach, having led and worked with diverse, cross-functional teams across geographies.
I look forward to getting in touch.
Why Choose Us
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Enterprise-Level Expertise, Agile Implementation
Tier 1 consulting methodologies adapted for Medium-Enterprise Level dynamics.
Deep category knowledge meets pragmatic execution that works within your organizational capabilities and resources.
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Focused, High-Impact Consulting Approach
Principal-level attention without the overhead of large consulting firms.
We limit client engagements to ensure dedicated strategic partnership and hands-on execution support throughout your transformation. -
APAC-First FMCG Strategy
Cross-regional experience across Asia-Pacific's most dynamic consumer markets.
We understand the unique challenges of scaling across diverse markets in Asia-Pacific while maintaining competitiveness.
Contact us
Interested in learning more? Get In Touch for a complementary Discovery Call & Brainstorm.