Meet The Team
Nigel Parbhu
Principal Consultant
I started APEX Consumer Strategy after 10+ years of experience with Unilever, leading teams across a multitude of FMCG categories in both developed & developing markets.
My expertise spans multiple years in North America, 5+ years in China leading Revenue Growth Management & North Asia Strategy, as well as delivering Commercial Strategy projects in large global markets such as Mexico, Brazil, The Philippines and Indonesia, amongst others.
The mission of APEX Consumer Strategy is to bring Tier 1, Enterprise-Level expertise to Small-Medium Sized FMCG firms (SMEs), delivering consulting services that are actionable, high-touch, and at accessible fees.
I’m known for my high-energy & collaborative approach, having led and worked with diverse, cross-functional teams across geographies.
I look forward to getting in touch.
Why Choose Us
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Enterprise-Level Expertise, SME-Centric Execution
Tier 1 FMCG methodologies translated into actionable plans for SMEs.
Ensuring practical implementation within your team's capabilities and resources.
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Lean, High-Impact Consulting Approach
Startup-like agility for focused, results-oriented engagement.
We work with 1-2 clients at a time to ensure high-quality strategic support at accessible rates.
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Global Market Perspective
Experience across the world’s largest consumer markets helps SMEs think beyond local market limitations.
Identify expansion opportunities, access category insights from a global lens, and more.
Contact us
Interested in learning more? Get In Touch for a Free Strategy Discussion & Brainstorm.